Come on in! This is Nichols Hardware in Purcellville, Virginia, about an hour west of Washington, D.C. It has been in the Nichols family since it opened in December, 1914. Despite the fact that it is at the epicenter of America's fastest growing county, Nichols refuses to change its ways. No computers. Or scanners. The receipts are handwritten. They still dispense hardware from hundreds of oak drawers. The average tenure? More than 25 years! Meet the Nichols family, its staff and its loving customers, including some D.C. celebrities. Learn the secrets to its phenomenal retail success. No store has ever been so lovingly documented. A one-of-a-kind film about a one-of-a-kind place. SPECIAL FEATURES ODE TO NICHOLS (Read by Pulitzer Prize winning poet Henry Taylor) THE PHOTO SHOOT (A Portrait Photographer captures the Store's Staff FRANK MAKES THE SALE (A not-unusual transaction) FACES WE LOVE (Extended scenes & interviews) TRAILER